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Acmad Syafii, SE. and Muryani, Dra., Ec., M.Si and Lilik Sugiarti, SE. and Siti Umayah, Dra. and Pande Made Sri Asih, Dra., Ec (1997) ANALISIS PROMOTIONAL MIX GUNA MENINGKATKAN TABUNGAN BMI SURABAYA. UNIVERSITAS AIRLANGGA, SURABAYA. (Unpublished)