Items where Author is "M. Rustam"
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Article
Ramadania and Sri Gunawan and M. Rustam (2015) Cultural Similarity, Consumer Ethnocentrism and Product Necessity in Evaluation of Malaysian Products: Indonesian Consumer Perspective. 2nd Global Conference on Business and Social Sciences (GCBSS-2015), Procedia - Social and Behavioral Sciences, 211. pp. 533-540. ISSN 1877-0428