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MUHAMMAD RIFQI HERDIANZAH, 041514353069 (2019) PENGARUH PENGGUNAAN CELEBRITY DAN SOCIAL MEDIA INFLUENCER TERHADAP CONSUMER TRUST, ATTITUDE TOWARD THE ADVERTISEMENT, ATTITUDE TOWARD THE BRAND, DAN PURCHASE INTENTION PADA ENDORSEMENT DI MEDIA SOSIAL INSTAGRAM. Thesis thesis, Universitas Airlangga.