Article

Sri Hartini, - and Masmira Kurniawati, - and Jovi Sulistiawan, - and Muhammad Ihwanudin, - (2022) How to Attract The Library Visitors? The Role of CSR at The Library, Library Image, Customer Value, and Loyalty to The Library: Evidence from Indonesia. Library Philosophy and Practice. pp. 1-11. ISSN 1522-0222

Sri Hartini, - and Masmira Kurniawati, - and Jovi Sulistiawan, - and Muhammad Ihwanudin, - (2022) The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement. Organizations and Markets in Emerging Economies, 13 (1). pp. 96-116. ISSN 2029-4581, eISSN: 2345-0037

Iqbal Rizky Rizaldi, - and Masmira Kurniawati, - (2021) Anteseden Privacy Concerns Serta Dampaknya Terhadap Loyalty. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5 (3). pp. 1639-1661. ISSN pISSN : 2541-5255 eISSN : 2621-5306

Tanti Handriana, - and Masmira Kurniawati, - and Indrianawati Usman, - (2021) Consumer Loyalty On Green Product Based On Commitment-Trust Theory. PalArch's Journal of Archaeology of Egypt/ Egyptology, 14 (4). pp. 6810-6823. ISSN 1567-214X

Siti Zulaikha, Ph.D. and Hazik Muhamed, - and Masmira Kurniawati, - and Sulistya Rusgianto, Ph.D. and Sylva Alif Rusmita, - (2021) Customer Predictive Analytics Using Artificial Intelligence. Singapore Economic Review. pp. 1-12. ISSN 0217-5908, eISSN: 1793-6837

Rezki Orientani, - and Masmira Kurniawati, - (2021) Factors Influencing Intention to Use SPayLater in Indonesia. Jurnal Manajemen Bisnis, 8 (2). pp. 285-294. ISSN 2088-7086, eISSN : 2621-1971

Tanti Handriana, - and Masmira Kurniawati, - and Indrianawati Usman, - and Praptini Yulianti, - and Rahmat Setiawan, - (2021) Female's Purchase Behavior On Skin Whitening Products. Review of International Geographical Education Online, 11 (4). pp. 567-578. ISSN 2146-0353

Sri Hartini, - and Jovi Sulistiawan, - and Masmira Kurniawati, - and Muhammad Ihwanudin, - (2021) From Practice to Theory: White Ocean Strategy of Creative Industry in East Java Indonesia. Review of International Geographical Education Online, 11 (5). pp. 4214-4222. ISSN 2146-0353

Fresha Kharisma, - and Masmira Kurniawati, - (2021) Pengaruh Attitude Homophily, Social Attractiveness, Self-Disclosure, Endorser Credibility, dan Parasocial Interaction terhadap Purchase Intention. Jurnal Ilmu Manajemen, 9 (1). pp. 10-18. ISSN 2549-192X

Masmira Kurniawati, - and Tanti Handriana, - and Indrianawati Usman, - (2020) Effect of price and non-price initiatives promotion towards healthy food selection. International Journal of Innovation Creativity and Change, 11 (11). pp. 492-501. ISSN 2201-1323, eISSN: 2201-1315

Tanti Handriana, - and Praptini Yulianti, - and Masmira Kurniawati, - (2020) Exploration of pilgrimage tourism in Indonesia. Journal of Islamic Marketing, 11 (3). pp. 783-795. ISSN 1759-0833; eISSN: 1759-0841

Mentari Septynaputri Widodo, - and Masmira Kurniawati, - (2020) Pengaruh Ad Relevance, Ad Saliance, Ad Engagement, Perceived Goal Impediment terhadap Advertising Avoidance dengan Motivasi sebagai Variabel Moderasi. Jurnal Manajemen Teori dan Terapan, 13 (2). pp. 178-197. ISSN 1979-3650, eISSN: 2548-2149;

LAILY RAMADHANI, NIM. 041711223085 and Masmira Kurniawati, - and Sari Puji Rahayu, - (2020) Pengaruh Kualitas Website Dan Dimensi Kepribadian Big Five Terhadap Pembelian Impuls Online Dengan Promosi Penjualan Sebagai Variabel Moderasi “Studi Pada Shopee”. Jurnal Manajemean dan Bisnis Indonesia, 6 (2). pp. 120-132. ISSN 2443-2830, eISSN: 2460-9471

Tanti Handriana, - and Praptini Yulianti, - and Masmira Kurniawati, - and Nidya Ayu Arina, - and Ratri Amelia Aisyah, - and MADE GITANADYA AYU ARYANI, - and Raras Kirana Wandira, - (2020) Purchase behavior of millennial female generation on Halal cosmetic products. Journal of Islamic Marketing, 11 (4). pp. 1295-1315. ISSN 1759-0833; eISSN: 1759-0841

SINTESA AULIA RAMADHANI, 041714153010 and Masmira Kurniawati, - and JIWANGGA HADI NATA, 041424153003 (2019) Effect of Destination Image and Subjective Norm toward Intention to Visit the World Best Halal Tourism Destination of Lombok Island in Indonesia. KnE Social Sciences / International Conference on Islam, Economy, and Halal Industry (ICIEHI), 1. pp. 83-95. ISSN 2518-668X

Masmira Kurniawati, - (2019) Anticipated Regret in the Purchase of Secondhand and Counterfeit Product. Jurnal Dinamika Manajemen, 10 (2). pp. 197-204. ISSN 2086-0668, eISSN: 2337-5434

SINTESA AULIA RAMADHANI, 041714153010 and Masmira Kurniawati, - (2019) Pengaruh destination image dan subjective norm terhadap biat berkunjung wisata Sunan Ampel Surabaya. Jurnal Komunikasi Profesional, 3 (2). pp. 127-138. ISSN 2579-9371

Ririn Tri Ratnasari, - and Ari Prasetyo, - and Masmira Kurniawati, - and Eko Fajar Cahyono, - (2018) Patients Satisfaction Based on Corporate Entrepreneurship. International Journal of Engineering and Technology (UAE), 7 (2.29). pp. 379-382. ISSN 2227-524X

Masmira Kurniawati, - (2017) The Effect of Airline Sale Promotion Types on Consumers’ Attitudes Toward Brand and Purchase Intentions. Increasing Management Relevance and Competitiveness: Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship (GC-BME 2017), 1. pp. 217-220. ISSN '9781351241892

Cecia Rahmadanty, - and Masmira Kurniawati, - (2015) Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior. Jurnal Manajemen Teori dan Terapan, 8 (3). pp. 177-194. ISSN 1979-3650, eISSN: 2548-2149;

Masmira Kurniawati, - (2014) Role Of Innovation Capability In Increasing Shareholder Value (Sales Growth As Intervening Variable). Manajemen dan Bisnis : Berkala Ilmiah, 13 (1). pp. 99-106. ISSN 1412-3789, e-ISSN 2477-1783

Book Section

Gancar Candra Premananto, - and Masmira Kurniawati, - (2021) Membangun Integritas Pada PT Toya Indo Manunggal. In: Integritas: Konsep dan Praktik Dalam Bisnis. Ranka Publishing, Depok, pp. 305-316. ISBN 978-623-7787-55-6

Monograph

Sri Hartini, - and Masmira Kurniawati, - and Jovi Sulistianto, - (2018) Model Tenaga Kerja Dinamis Untuk Negara Berkembang: Konsekuensi Dari Kebijakan Pajak. Laporan Penelitian. FAKULTAS EKONOMI DAN BISNIS. (Unpublished)

Conference or Workshop Item

Masmira Kurniawati, - and RIXZY ARI RAMADHAN, 041311233100 (2018) Determinants of Consumer Purchase Intention Toward Luxury Brand. In: Proceeding of the 3rd Global Conference on Business, Management and Entrepreneurship (GCBME) 2018;, 8 August 2018, Universitas Pendidikan Bandung.

Masmira Kurniawati, - and Tanti Handriana, - (2017) Upgrade Product Purchase Decision. In: 1st International Conference on Islam Economics, Business, and Philantrophy (ICIEBP) 2017, 15 November 2017, Universitas Pendidikan Indonesia, Bandung.

Masmira Kurniawati, - and NI LUH TANTRI ADHIASTUTI, NIM.: 040912038 (2017) Pengaruh Kualitas, Risiko, Harga, Kepercayaan, dan Familiarity Terhadap Niat Beli Makanan Organik pada Generasi Y di Surabaya. In: Poseding: Seminar Nasional Forum Manajemen Indonesia ke-9 (2017), 8-10 November 2017, Semarang & Karimunjawah.

Masmira Kurniawati, - and MENTARI SEPTYNAPUTRI WIDODO, NIM: 041311233150 (2017) The Effect of Information Quality, Information Credibility, Opinion Seeking, Information Usefulness and Information Adoption on Consumer's Purchase Intention: Prior Knowledge as Moderation Variable. In: Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship (GC-BME 2017), 9 Agustus 2017, Universitas Airlangga, Surabaya, Indonesia.

Masmira Kurniawati, - (2016) Effect of Autotelic and Haptic Clues on Product Evaluation. In: 2016 International Conference of Organizational Innovation (ICOI 2016), 26-28 Juli 2016, Beijing, China.

Masmira Kurniawati, - (2016) Drivers Of Caountry Export Performance. In: 13th UBAYA International Annual Symposium On Management, 18-20 March 2016, Ho Chi Minh City, Vietnam.

Masmira Kurniawati, - (2015) Strategi Konten dan Keterlibatan Anggota Komunitas Merek di Media Sosial Facebook (Studi pada Hotel Bintang Lima di Surabaya). In: Seminar Nasional Forum Manajemen Indonesia (FMI) 7, 10-12 November 2015, Jakarta, Indonesia.

Masmira Kurniawati, - The Relationship Between Price Strategy and Placebo Effect. In: International Conference on Organizational Innovation (ICOI) 2015, 4-6 Agustus 2015, Yogyakarta, Indonesia.

Book

Ahmad Faiz Khudlari Thoha, - and Gancar Candra Premananto, - and Masmira Kurniawati, - (2021) Manajemen Krisis Berbasis Spiritual. Airlangga University Press, Surabaya, Indonesia. ISBN 978-602-473-772-6

Patent

Universitas Airlangga (2020) Smile APP Marketing 4.0: Model & Aplikasi Praktis. 000252171.