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PRISHEILA TAMARA LARASATI, 041511223020 (2019) Pengaruh Entertaiment, Informativeness, Irritation, Credibility, dan Incentive Terhadap Advertising Value, Brand Awareness, Attitude Toward Brand dan Purchase Intention Pada Iklan Shopee di Media Sosial Instagram. Skripsi thesis, Universitas Airlangga.