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RA. DEWANTI KERRY LESTARI, 041511223001 (2018) DAMPAK PESAN IKLAN ANTI KONSUMSI TERHADAP PERSEPSI MOTIVASI MEREK INTRINSIK (PIBM), PERSEPSI MOTIVASI MEREK EKSTRINSIK (PEBM), ENVIRONMENTAL CONCERN (EC), ATTITUDE TOWARD PURCHASING THE PRODUCT (ATTP), DAN PURCHASE INTENTION (PI), STUDI PADA GENERASI Y DI KOTA SURABAYA. Skripsi thesis, Universitas Airlangga.