Items where Author is "Wintari Devita Ningrum Winarto"
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Wintari Devita Ningrum Winarto (2020) Pengaruh Informativeness, Entertainment, Credibility Terhadap Nilai Iklan, Sikap Terhadap Iklan, Dan Niat Beli Serta Pengaruh Flow Terhadap Niat Beli (Studi Pada Branded Web Series “Janji” Tropicana Slim). Thesis thesis, Universitas Airlangga.