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YODIA NOVIERA C, 041424353024 (2018) PENGARUH EXPECTED OUTCOME, VALUE ADDED, FREE MENTALITY, PERCEIVED COST SERTA PERCEIVED RISK PADA ATTITUDE TOWARD PAYING DAN DAMPAKNYA TERHADAP WILLINGNESS TO PAY PADA APLIKASI STREAMING JOOX VIP. Thesis thesis, Fakultas ekonomi dan bisnis.