PERBEDAAN PENGETAHUAN DAN SIKAP REMAJA SEBELUM DAN SESUDAH TERPAPAR IKLAN LAYANAN MASYARAKAT (Studi Pada Siswa-Siswi SMA Negeri 2 Malang Terhadap Iklan Layanan Masyarakat BKKBN versi "GenRe")

SYILVINA RIZKA, 101111167 (2015) PERBEDAAN PENGETAHUAN DAN SIKAP REMAJA SEBELUM DAN SESUDAH TERPAPAR IKLAN LAYANAN MASYARAKAT (Studi Pada Siswa-Siswi SMA Negeri 2 Malang Terhadap Iklan Layanan Masyarakat BKKBN versi "GenRe"). Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

One of methods to improved knowledge and attitude teenegers on the plan the future is trough the advertising. This is what makes BKKBN working hard to make the program to socialize the importance of foward planning GenRe (Generasi Berencana). This research aims to understand the difference knowledge and attitudes of teenegers before and after exposure to the community service announcements. The data were collected by distributing questionare in SMA Negeri 2 Malang. The sample was 90 respondents and employing purposive sampling technic. The data analysis employed T analysis and one way Anova. The analysis data result was p = 0,004 <α = 0,05. The result showed that there are differences knowledge between the one group of two with a group of three before it was given treatment while after treatment obtained the result was p = 0,000 <α = 0,05 this indicates there are significant differences between the one with a group of three and group of two with a group of three. To attitude obtained p = 0,001 >α = 0,05, the result showed that there are significant differences attitude before obtained and while other after treament the reasult was p = 0,001 > α = 0,05 this shows change both before and after the provision of treatment. Based on the research done it can be concluded that advertisement media made it effective and influential on change knowledge attitude student of SMA Negeri 2 Malang. BKKBN should be often occasions is watched by teenagers. To enhance attitude can be increased by providing posters, advertising, and an antive role parents, teachers and the environment

Item Type: Thesis (Skripsi)
Additional Information: KKC KK FKM. 203/15 Riz p
Uncontrolled Keywords: ADVERTISING; KNOWLEDGE; ADOLESCENT ANALYSIS
Subjects: H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions: 10. Fakultas Kesehatan Masyarakat
Creators:
CreatorsEmail
SYILVINA RIZKA, 101111167UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorPulung Siswantara, , S.K.M.,M.Kes.UNSPECIFIED
Depositing User: S.Sos. Sukma Kartikasari
Date Deposited: 17 Dec 2015 12:00
Last Modified: 14 Jun 2017 15:51
URI: http://repository.unair.ac.id/id/eprint/22868
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