PENERIMAAN KHALAYAK TERHADAP GAYA HIDUP PADA INFORMASI KULINER DI DETIKFOOD

MARTA NURFAIDAH, 071214853031 (2016) PENERIMAAN KHALAYAK TERHADAP GAYA HIDUP PADA INFORMASI KULINER DI DETIKFOOD. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Official URL: http://lib.unair.ac.id

Abstract

Food is an essential part in people's lives. It is not just a means of survival but also a medium to socialize with others. How family relationship can be defined through food consumption, office tasks can be conducted by a cup of coffee, or husband-wife romance sparks in the kitchen are some examples of food roles in social activities. Therefore, this study analyzes the way food is considered as a lifestyle in audience’s life. Certainly, human eating behavior has a close relationship with mass media and food industry. Here, culinary information are presented by detikFood, the first culinary portal in Indonesia. The meaning of a message in mass media is not determined by the text itself. However, it is dependent on the audience’s readings. Stuart Hall explained the encoding and decoding process as reception analysis, a method to look at closer what is actually going on when an audience decodes a message. Hall used three scales of readings to describe it, those are dominant-hegemonic, negotiated, and oppositional. The message in this study is all information of culinary in detikFood. The audiences are five informants who give their readings for six categories of food-related lifestyle. The categories are purchasing motives, consumption situations, ways of shopping, quality aspects, cooking methods, and culinary tourism. Culinary tourism is a finding in this research and it is known that audience predominantly use online media to fulfill their food choices motives.

Item Type: Thesis (Thesis)
Additional Information: KKB KK-2 TSK.01/16 Nur p
Uncontrolled Keywords: Culinary, Online Media, Food-related Lifestyle, Reception Analysis
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology > HM1001-1281 Social psychology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
H Social Sciences > HM Sociology > HM(1)-1281 Sociology > HM621-656 Culture
Divisions: 07. Fakultas Ilmu Sosial dan Ilmu Politik
Creators:
CreatorsEmail
MARTA NURFAIDAH, 071214853031UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorHenri Subiakto, Prof. Dr. H. , Drs., SH., M.Si.UNSPECIFIED
ContributorJudy Djoko W. Tjahjo, Dr. , SE, M.Si.UNSPECIFIED
Depositing User: Guruh Haris Raputra
Date Deposited: 20 Apr 2016 02:53
Last Modified: 20 Apr 2016 02:53
URI: http://repository.unair.ac.id/id/eprint/29543
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