MARTA NURFAIDAH, 071214853031 (2016) PENERIMAAN KHALAYAK TERHADAP GAYA HIDUP PADA INFORMASI KULINER DI DETIKFOOD. Thesis thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Food is an essential part in people's lives. It is not just a means of survival but also a medium to socialize with others. How family relationship can be defined through food consumption, office tasks can be conducted by a cup of coffee, or husband-wife romance sparks in the kitchen are some examples of food roles in social activities. Therefore, this study analyzes the way food is considered as a lifestyle in audience’s life. Certainly, human eating behavior has a close relationship with mass media and food industry. Here, culinary information are presented by detikFood, the first culinary portal in Indonesia. The meaning of a message in mass media is not determined by the text itself. However, it is dependent on the audience’s readings. Stuart Hall explained the encoding and decoding process as reception analysis, a method to look at closer what is actually going on when an audience decodes a message. Hall used three scales of readings to describe it, those are dominant-hegemonic, negotiated, and oppositional. The message in this study is all information of culinary in detikFood. The audiences are five informants who give their readings for six categories of food-related lifestyle. The categories are purchasing motives, consumption situations, ways of shopping, quality aspects, cooking methods, and culinary tourism. Culinary tourism is a finding in this research and it is known that audience predominantly use online media to fulfill their food choices motives.
| Item Type: | Thesis (Thesis) | |||||||||
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| Additional Information: | KKB KK-2 TSK.01/16 Nur p | |||||||||
| Uncontrolled Keywords: | Culinary, Online Media, Food-related Lifestyle, Reception Analysis | |||||||||
| Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology > HM1001-1281 Social psychology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype H Social Sciences > HM Sociology > HM(1)-1281 Sociology > HM621-656 Culture |
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| Divisions: | 07. Fakultas Ilmu Sosial dan Ilmu Politik | |||||||||
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| Depositing User: | Guruh Haris Raputra, S.Sos., M.M. '- | |||||||||
| Date Deposited: | 20 Apr 2016 02:53 | |||||||||
| Last Modified: | 20 Apr 2016 02:53 | |||||||||
| URI: | http://repository.unair.ac.id/id/eprint/29543 | |||||||||
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