ACCEPTANCE OF ADVERTISING SERVICES COMMUNITY PEOPLE HIV / AIDS VERSION MAINTAIN SELF USE CONDOMS, HIV FROM PAPUA MAINTAIN

Lee Maury, 090810619 M (2010) ACCEPTANCE OF ADVERTISING SERVICES COMMUNITY PEOPLE HIV / AIDS VERSION MAINTAIN SELF USE CONDOMS, HIV FROM PAPUA MAINTAIN. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The condition of the city of Jayapura and Papuans in general are susceptible to HIV-AIDS is based on the fact that there is in the people of Papua will be the high cases of HIV-AIDS, encouraging the Government of Papua Province through KPAD (Regional AIDS Commission) to disseminate information about HIV-AIDS to the community . This information is disseminated by bebgai ways, one through Public Service Ads (PSAs) on HIV-AIDS. Advertising is not just a form of communication in marketing a product or service, but also can be used as a medium in the delivery of ideas and social message to the community. The provincial government through KPAD papua using Public Service HIV-AIDS condom watch yourself, watch papua from HIV, to provide information on the dangers of HIV-AIDS to the people of Papua in order to take reasonable precautions against the disease by using condoms. So expect the level of the spread of the disease is not growing. This descriptive research methods Reception Analysis. This study wanted to find understanding and meaning the audience to a message from the ad. Resource persons as informants is composed of thirteen men and women who have a background of different contexts. The results found that there are parties / informant that captures the meaning of these ads as informants PSK, but some other informants did not agree with the reason not everyone is familiar with actor ad, the tagline that is in use less fit, your advertising message will be understood by watching the serious attention and in the middle and upper educated audience. In addition, advertising messages to be conveyed by the advertisers were not fully interpreted in accordance with the original purpose of informants from the message.

Item Type: Thesis (Thesis)
Additional Information: KKB KK-2 TS 01 / 11 Mau p
Uncontrolled Keywords: Public Service Ads, HIV-AIDS, Audience Reception
Subjects: B Philosophy. Psychology. Religion > BF Psychology > BF309-499 Consciousness, Cognition, Perception, Intuition
H Social Sciences > HF Commerce > HF5801-6182 Advertising
H Social Sciences > HM Sociology > HM(1)-1281 Sociology > HM1001-1281 Social psychology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
K Law > K Law (General) > K1-7720 Law in general. Comparative and uniform law. Jurisprudence > K(520)-5582 Comparative law. International uniform law > K3154-3370 Constitutional law > K3220 Public policy
Divisions: 07. Fakultas Ilmu Sosial dan Ilmu Politik > Sosiologi
Creators:
CreatorsNIM
Lee Maury, 090810619 MUNSPECIFIED
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorH. Kacung, Prof.,Dr.,Drs.,M.A.,Phd.UNSPECIFIED
Depositing User: Nn Anisa Septiyo Ningtias
Date Deposited: 30 Jun 2016 03:20
Last Modified: 30 Jun 2016 03:20
URI: http://repository.unair.ac.id/id/eprint/38129
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