STRATEGI DIVERSIFIKASI DAN KINERJA PERUSAHAAN (SUATU STUDI AWAL PADA BEBERAPA PERUSAHAAN PUBLIK DI INDONESIA)

HERMIN HARSONO, 049510204 -M (1997) STRATEGI DIVERSIFIKASI DAN KINERJA PERUSAHAAN (SUATU STUDI AWAL PADA BEBERAPA PERUSAHAAN PUBLIK DI INDONESIA). Thesis thesis, Universitas Airlangga.

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Abstract

Theoretically it is often argued that there is strong relationship between diversification strategy and firm performance, It is furthermore suggested that differences exist among categories of diversification strategy with respect to average firm performance. Firms pursuing relatedconstrained or related-linked diversification strategy are often hypothesized to outperform those pursuing other categories. Hypotheses on the relationship between diversification strategy and firm performance are developed, Using Rumelt categories of diversification strategy and Jensen's alpha performance measure this study tests empirically these hypotheses on 20 selected listed public diversified companies in Indonesia over the period 1992-1995. Results indicate that contrary to the hypotheses developed above diversification strategy has no significant relationship to firm performance. Further, the findings show that the six categories of diversification strategy studied are equal in terms of average firm performance and there is no evidence that firms pursuing related-constrained or related-linked strategy generate superior performance over those pursuing other categories.

Item Type: Thesis (Thesis)
Additional Information: FULLTEXT TIDAK TERSEDIA
Uncontrolled Keywords: STRATEGYM MANAGEMENT
Subjects: H Social Sciences > HF Commerce > HF5546-5548.6 Office management
T Technology > TS Manufactures > TS155-194 Production management. Operations management
Divisions: 09. Sekolah Pasca Sarjana > Ilmu Manajemen
Creators:
CreatorsEmail
HERMIN HARSONO, 049510204 -MUNSPECIFIED
Contributors:
ContributionNameEmail
ContributorF. A. Handoko Sasmito, MBA.UNSPECIFIED
Depositing User: shiefti dyah alyusi
Date Deposited: 30 May 2017 22:57
Last Modified: 30 May 2017 22:57
URI: http://repository.unair.ac.id/id/eprint/57873
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