Ririn Tri Ratnasari, Dr., SE., M.Si and Masmira Kurniawati, Dr., SE., M.Si. (2016) Excellent Service Based on The Concept of Corporate Entrepreneurship in Hospital. International Journal od Business Management & Research (IJBMR), 6 (2). pp. 69-78. ISSN 2249-8036; 2249-6920

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Abstract

The purpose of this study to determine how far the concept of excellent service-based corporate entrepreneurship can be developed in the improvement of health services in hospitals in Indonesia. This study is very important due to a service will be said to be good in the perception of the patient if the patient in line with expectations. The patient's perception becomes the one thing that is very important and should be prioritized by the hospital management, because the principle of corporate entrepreneurship, it is important to realize patient satisfaction. This research was conducted with a qualitative approach to determine the patient's perception of excellent service quality based on the principles of corporate entrepreneurship at the hospital, then conducted descriptive quantitative research with a structure close-ended-question to the patient participants BPJS and performed different tests are independent sample t test. The samples used in this study were 400 patients. The sampling technique was done by convenience sampling. The results showed that the value - average of respondents' answers to the patient's long BPJS lower than BPJS new patients. This means better assess patients new BPJS excellent service organized by the hospital better. In addition, the results showed there are 11 indicators which showed no difference between the groups of patients BPJS old and new.

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