Akhmad Irhami (2021) Translation Techniques Of Mcdonalds's Website From English To Indonesian Language: A Study Of Website Localization. Thesis thesis, UNIVERSITAS AIRLANGGA.

	Text (HALAMAN JUDUL) 1. HALAMAN JUDUL .pdf Download (1MB)
	Text (ABSTRAK) 2. ABSTRAK .pdf Download (346kB)
	Text (TABLE OF CONTENTS) 3. TABLE OF CONTENTS.pdf Download (451kB)
	Text (CAPTER I INTRODUCTION) 4. CHAPTER I INTRODUCTION.pdf Download (490kB)
	Text (CHAPTER II LITERATURE) 5. CHAPTER II LITERATURE REVIEW.pdf Restricted to Registered users only until 1 March 2024. Download (838kB) | Request a copy
	Text (CHAPTER III RESEARCH METHODS) 6 CHAPTER III RESEARCH METHODS.pdf Restricted to Registered users only until 1 March 2024. Download (353kB) | Request a copy
	Text (CHAPTER IV FINDINS AND INTERPRETATION) 7. CHAPTER IV FINDINGS AND INTERPRETATION.pdf Restricted to Registered users only until 1 March 2024. Download (1MB) | Request a copy
	Text (CHAPTER V CONCLUSION AND SUGGESTION) 8. CHAPTER V CONCLUSION AND SUGGESTION FOR FURTHER RESEARCH.pdf Restricted to Registered users only until 1 March 2024. Download (374kB) | Request a copy
	Text (REFERENCES) 9. References.pdf Restricted to Registered users only until 1 March 2024. Download (481kB) | Request a copy
	Text (SURAT PERNYATAAN) TIL.13-20-Surat Permintaan Embargo - Irhami Baswedan.pdf Restricted to Registered users only Download (254kB) | Request a copy

Abstract

McDonald's is one of the largest chain restaurant in the world. The use of the internet helps the company to reach an even larger market. To be able to deliver their market to international customers they have to localize their product. Therefore, the Source Language (SL) needs to be adapted into the Target Language (TL). There are several steps and problems to have a proper website localization, such as cultural differences, sensitive issues, and culinary differences. From previous studies mentioned in this research, each relates to food, website, localization, culture, international market, and translation phenomenon. By using McDonald's website from the source language and target language, the researcher discovers a lot of differences, namely cultural differences, different eating habits, and beliefs that brings and influences differences in both websites. Hence the product localization is an important process for the purpose of international marketing to avoid mishaps. This moves come with a cost, sacrificing SL’s website culinary richness and characters. This study aims to analyse and identify the names and descriptions of source and localized foods. Using qualitative research content analysis method, the researcher sort out the names of menus and menu descriptions that have undergone localization process and not, then identify and analyse the translation techniques applied. The results of this study indicate several things that influence the localization process, mainly Indonesia's Muslim population, disregard to the SL’s restaurant image, and the differences in ingredients and menu description.

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