Rifan Jefri Sunarsono and Sri Hartini and Teguh Soedarto (2018) The E-Servicescape of Mobile-Based Online Shopping Application Assessment: An Indonesian M-Commerce Fact. In: Series:Atlantis Highlights in Engineering: Proceedings of the International Conference on Science and Technology (ICST 2018), 18-19 October 2018, Bali Nusa Dua Convention Center;.

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Abstract

The e-servicescape as a valuable variable in the development of the digital industry needs more attention to be explored to improve the organizational performance so that this research uses e-servicescape as the main variable. This study attempts to explore the mobile-based online shopping in Indonesia and describe the condition of the customer perspective. Furthermore, this research gives some needed knowledge about the online marketplace in Indonesia. This research applies the qualitative research which uses case study and is combined with descriptive analysis by collecting as much as 335 samples. Online survey or internet-based questionnaire which is the method used to collect the data, where the respondents answer the questionnaire online. From the data received, it is found that Y generation is the widest user of mobile online shopping application and female is also the dominant gender who use the application. 158 samples or 47,2% from overall samples are identified as the student and the worker is the next largest application user profession status. Almost all samples in this study use the smartphone as a tool for accessing the online shop application beside other mobile gadgets. The important finding of this research is that there is a fairly rapid movement related to mobile online shopping application chosen by the customer.

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