Sari, Arfina Novita (2021) Hiperrealitas Dan Gaya Hidup Penggunaan Produk Kecantikan Pada Perempuan Desa Bagorkulon Kabupaten Nganjuk. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Women in the past has been recognized as a beautiful and identic to the beauty of. As the existence of a cycle of changes social that is fast and dynamic and there are a filter the flow of money to modernise its into the village, there is phenomena in the village women Bagorkulon fenomena could be found that one of them is the use of beauty product. The village women Bagorkulon become one of objects target beauty which is offered through the mass media as well as through the environment. It is characterized by the presence of an agent and distributor of beauty product. This phenomenon causing the occurrence of a shift in the village women lifestyle Bagorkulon toward the modernization that they consume beauty product or perform treatment in beauty clinic. The purpose of this research to describing and describes the phenomena of hiperrealitas and life style that uses the village women Bagorkulon beauty products and analyzes the impact of the use of beauty product to a style of life the village women Bagorkulon in daily life. A theory that used in this research was jean baudrillard about hiperrealitas perspective .The methodology that was used is phenomenology to technique the determination of the subject of using snaw ball .In addition , at every stage and observation interviews every aspect special technique phenomenology , namely epoche .Descriptive data using qualitative analysis. The result of this research, first the use of beauty product Bagorkulon village women began from a desire to beautify themselves. careFor the village women Bagorkulon beautiful is having a white face, clean, and maintenance. This is supported with technology development into Bagorkulon so that support the expansion of the village beauty products that existed in the village bagorkulon good through the mass media and advertising by giving testimony to attract consumers. Second, feel the impact of the use of beauty product to a woman`s life in the village Bagorkulon, in daily life namely the social impact, economic impacts of, the lifestyle, the high level of consumption, and loss of public space.

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