Tanti Handriana, - and Masmira Kurniawati, - and Indrianawati Usman, - and Praptini Yulianti, - and Rahmat Setiawan, - (2021) Female's Purchase Behavior On Skin Whitening Products. Review of International Geographical Education Online, 11 (4). pp. 567-578. ISSN 2146-0353

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Abstract

This study aims to analyze purchasing behavior of female consumers in skin whitening cosmetics products. The study was conducted with a survey of 187 respondents. The analysis technique used is Covariance Based Structural Equation Model (CB-SEM) with AMOS software. The results of the analysis show that of the 13 hypotheses proposed, there are 9 supported hypotheses, and 4 hypotheses are not supported. This study found that the antecedents of purchasing cosmetics skin whitening decisions were product quality, brand image, price, promotion, reference group, and family factors. The consequences of purchasing cosmetics skin whitening decisions are consumer satisfaction and the intention to do Word of Mouth (WoM).

Item Type:	Article
Uncontrolled Keywords:	brand image, decision making, group reference, price, product quality, promotion, skin whitening, word of mouth
Subjects:	H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	04. Fakultas Ekonomi dan Bisnis > Magister Sains Manajemen
Creators:	Creators NIM Tanti Handriana, - NIDN0018056905 Masmira Kurniawati, - NIDN0025037507 Indrianawati Usman, - NIDN0019086106 Praptini Yulianti, - NIDN0019075806 Rahmat Setiawan, - NIDN0026017901
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	09 Nov 2022 11:43
Last Modified:	09 Nov 2022 11:43
URI:	http://repository.unair.ac.id/id/eprint/118550
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