Ira Nurmala, - and Lutfi Agus Salim, - and Muthmainnah, - and Yuli Puspita Devi, - and Nurvita Ruwandasari, - (2020) Reorientation of Social Media as Adolescent Health Promotion Strategy in the New Normal Era 2020. In: The 1st International Conference of Science and Technology toward New Normal Era. Faculty of Science and Technology Universitas Airlangga, Faculty of Science and Technology Universitas Airlangga, pp. 23-28.

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Abstract

Currently Indonesian adolescents face various challenges, especially in relation to their health status. One of the determinants is the challenge in the era of the industrial revolution 4.0. Teenagers use internet access to use their social media. There are also cases of adolescent health stems from the use of social media. Therefore, research is needed which aims to identify the form of social media reorientation as a strategy for youth promotion. The use of social media by the Help Center of Universitas Airlangga as promotion and health education in the new normal 2020 era through various platforms. The social media most often used and liked by teenagers is Instagram, apart from via email and WhatsApp. Socialization and counseling activities will continue during the pandemic through strengthening social media. Social media reorientation can be done by having admins of each type of social media recruited from students. The desired technological innovation is the formation of applications as educational media regarding health promotion and counseling which are considered more suitable.

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