Vira Rosdiyati, - (2023) The Corporate Blog Post Structure And The Typical Text Style In Its Beginning And Ending Applied In Www.Artisticaindo.Com. Tugas Akhir D3 thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Digital marketing and advertising have become increasingly important as more consumers turn to online channels for shopping, entertainment, and socializing; and using blogs is one of the digital marketing strategies. This concern motivated the writer to make a corporate blog for the company where she did an internship. Towards the end of the internship program, the writer was obligated to submit a final project and decided to present her five corporate blog posts for her final report’s topic. The concept of corporate blogging can be seen as a communication tool through written text, strictly connected with the use of language. Therefore, the structure and the typical text style of a corporate blog post were chosen as a limitation in understanding a corporate blog post. The writer made and analyzed her five corporate blog posts using an instrument of observation. A theory from Fronzack was both implemented in the process of making corporate blog posts and used in the analysis after the implementation. There are two points in understanding a structure of a corporate blog post which are the setting and the number of words. Furthermore, there are also two points in understanding a typical text style which are the beginning typical text style and the ending typical text style.

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