Fildzah Ghassani, - (2024) The Descriptive And Persuasive Strategies Used In Pt Molca Teknologi Nusantara’s Company Profile. Tugas Akhir D3 thesis, UNIVERSITAS AIRLANGGA.

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Abstract

A company profile is necessary as a part of the strategy because the contents can show all information about the business and its products or services to make the audience know specifically (Kartika, 2022). In developing company profiles, the author use text company profile strategies to transfer the message. This final report identifies the descriptive and persuasive strategies used to create content and engage the audience through the information, particularly in the context of a company profile. The contents of the company profile structure include company history, philosophical meaning of the company, general identity of the company, vision and mission of the company, products or services offered, achievements, etc. (Mukminin, 2020, as cited in Astuti et al., 2023). This final report uses qualitative research by observing and collecting feedback from the author’s supervisor. This final report resulted in a company profile brochure entitled “Prakarsa Foundation” which contained information about the company. There are some essential parts to crafting a company profile; the most important point is the text strategies, such as descriptive and persuasive strategies. In addition to developing a descriptive text strategy, applying all the features are necessary. According to Derewianka (1990), Gerot & Wignell (1994), Knapp & Watkins (2005), and Emilia & Christie (2013), as cited in Noprianto (2017), descriptive text employs seven linguistic features. The author also uses the primary strategy for persuasive strategies since the basis of strategy is to express the purposes of the text, such as context, character, and highlight benefits (Sabah, 2019, as cited in Ghane & Hattab, 2019). By learning and applying the text strategies, writing a company profile content will be easier with satisfactory results. In addition, the content of the company profile will be more consistent.

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