Aditya Mahendra Putra, - (2024) PENGGUNAAN APLIKASI TIKTOK SEBAGAI MEDIA PROMOSI DALAM MENINGKATKAN VIEWERS DI KIDZANIA SURABAYA. Tugas Akhir D3 thesis, Universitas Airlangga.

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Abstract

Technological developments in the world today are developing rapidly and rapidly. SocialMedia is media used to share text, images, sound and video information either with fellow individuals or with companies. Starting from just sending news via letters, now with the presence of social media as an intermediary, the entire world population can find it easy to connect with anyone at any time. This research uses a qualitative method by collecting data using direct interview techniques with two sources, namely Dewi Candrawati and Claudia Bitya Alvyna who work as communications marketing and content creators in the social media sector at KidZania Surabaya. The aim of this research is to test and analyze the implementation of using TikTok social media as promotional media to increase viewers at KidZania Surabaya. Based on the interview data obtained, there are several aspects that influence success in achieving a high number of views, these aspects include choosing the video upload time, choosing sound or audio, writing captions that are in line with the content of the uploaded content and choosing useful hashtags or tags. to group video categories. Typography in content also plays an important role in adding attraction and providing information to the audience. By implementing several aspects above, KidZania Surabaya has succeeded in achieving a high number of views for every video uploaded on the TikTok social media platform.

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