Resty Aditya Wardani, 120510925 (2009) GIRLS GUIDE TO BEAUTY: A SEMIOTIC APPROACH IN READING GIRL BEAUTY CONSTRUCTIONS IN THE FRONT COVERS OF TEENAGE GIRL MAGAZINE COSMOgirl! INDONESIA. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The study aimed to reveal Indonesian teen girls’ perceptions towards beauty (i.e., reality level) and the girl beauty constructions of the teenage girl magazine, “COSMOgirl! INDONESIA” (i.e., discourse level). The analysis on discourse and reality level allows seeing whether the magazine’s beauty constructions and myths (i.e., discourse level) have already worked in reality level or not. Questionnaire is applied to reveal Indonesian teen girls’ perceptions towards beauty while Barthean semiotics is applied to reveal the magazine’s beauty constructions appear in the front covers. The analysis is divided into four divisions, linguistic messages, non coded iconic messages, coded iconic messages, and myth. Quantitative method is used to support the main method, Qualitative. The questionnaire’s findings suggest that Indonesian teen girls’ notions of beauty lead to Indo-Western beauty. Through the semiotics analysis towards the central models’ portrayals in the front covers, the writer finds that the magazine’s constructions of beauty, namely CG! Look, are typically young American girls who posses American-looks, slim bodies, beautiful faces, attractive, fashionable, modern, successful, talented in entertainment world, etc. These constructions are closely related to the magazine’s genre, its given name, as well as its slogan.

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