NANI YUNIAR, 090710148 D (2011) NILAI PRIBADI, EVALUASI OUTCOME, SIKAP, NIAT, PERCEIVED BEHAVIOR CONTROL DAN PENGARUH TERHADAP PROSES PENGAMBILAN KEPUTUSAN, KEPUTUSAN DAN TINDAKAN MEMANFAATKAN PELAYANAN KESEHATAN PUSKESMAS DI KOTA KENDARI. Disertasi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

This study begins with the problem of low utilization of services in health centers where the target is not in accordance with the realization. The purpose of this study was to analyze the influence of personal value, outcome evaluation, attitude, intention, and perceived behavioral control on decision-making processes, decisions, and actions in utilizing public health center services. The design of this research was quantitative by using cross sectional survey method. The research was conducted in all areas of health centers in Kendari. The unit of analysis was patients or families of the patients who decided to utilize health center services. The samples were proportionally calculated and should comply with the requirement of the model size which consisted of 410 samples. The results showed that personal values had a significant effect on outcome evaluation and decision to public health center services. Personal values had no significant effect on attitudes. Outcome evaluation had a significant effect on attitude to utilize public health center services. An intention had a significant influence on the decision making process in utilizing public health center services. The decision-making process significantly influenced the decisions in utilizing public health center services. The perceived behavioral control significantly influenced the decision making process and the decision itself. The decision significantly influenced the action to utilize public health center services. Due to the discovery of new scientific concepts within the scope of consumers’ behavior in the clinic, it can be used as a basis for improving the performance of health centers by understanding of personal values of society and provide training to public officials to increase confidence about the ability to control his behavior in the use of public health center. The results are also useful for developing strategies in the management of public health centers as an option in utilizing health services.

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