AHMAD HASAN UBAID, 070944012 (2011) MARKETING POLITIK: STRATEGI MARKETING POLITIK KH. ABUYA BUSYRA KARIM DAN Ir. SOENGKONO SIDIK (ABUSSIDIK) SEBAGAI PASANGAN CALON BUPATI DAN CALON WAKIL BUPATI KABUPATEN SUMENEP 2010-2015. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Sumenep region has accomplished regional election steps conducted in June 2010. It is interesting to be research subject, as there are lot of scholar took part in the election. Sumenep regional election was conducted in it‟s geographic condition with numerous islands, it‟s unique and impressive to observe. Abussidik is one of the 8 region chief candidates participated in the election. Scholar and bureaucrats figur drwan by this candidate couple, Abuya represented scholar figure and Soengkono from bureaucrat attached to this pair, the representation of the figure Abuya Soengkono kiai and bureaucrats side. Started with their negative image, this thesis is made. The negative image which never consulted to the mentioned candidate, it became public deep issue among the society. This research is to observe Abussidik strategy to build their outstanding image, using indepth interview with various stake holders, including succes team and the party, supported by quantitatif data through Proximity process, Abussidik political marketing strategy can be drawn clearly.In this aspect, a political marketing strategy designed by Abussidik sistematically focused on imaging through the media, especially television, and direct imaging with the format of dissemination to the public. These two significant influence on Abussidik victory.

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