Siti Raudhatul Jannah, 090810368 (2010) Alasan Pengguna Facebook Dalam Menggunakan Internet Sebagai Medium Filantropi Komunal. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Understanding the reason driving facebookers to use facebook as a medium of communal philanthropy as well as factors encouraging cyber community to respond to the call for philanthropy via the internet is the key issue of this study. The aim is to identify public perceptions on the form of philanthropic activities. This quantitative study collects data from questioners of one hundred respondents. The validity of data is examined using alpha cronbanch (#945;), before they are described and analyzed. The findings indicate that it is the media that influence most of respondents to make donations via the internet. None of them thinks that they donate their funds via facebook for fun. But they do that for humanity reason. In facts, making donations via facebook is based on sincerity since all respondents say that they do not hope that they would be given similar aids in the future. As to public perceptions, in viewing philanthropic activities and the internet as a medium of philanthropy, respondents believe that philanthropy is a religious calling. They are sure that it is more practical to make donations via the internet; their donations can be received faster. Besides, philanthropic organizations are more likely to be accountable because the donations can be monitored directly. In terms of motivation, what drive respondents to support philanthropic activities via facebook is the feelings of beneficial to others, justice, so there are no more gaps between the poor and the rich, and humanity reasons so that they can make difference.

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