Cholfa Yasmien, 071214453002 (2014) MARKETING POLITIK DALAM PEMILIHAN LEGISLATIF 2014 (Strategi �Tandem� Kandidat Partai Demokrat di Daerah Pemilihan III Jawa Timur). Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

In this study, the authors act as a participant observer dikarenkan authors also act as subjects in this study. This research was conducted in the third constituency of East Java which includes three districts namely Situbondo,Bondowoso and Banyuwangi. The main reason of this research conducted in the area because the author is one of the Provincial Parliament legislative candidates in the area. Research subjects in this study are those who are involved in the legislative elections of 2014. The study was conducted with in-depth interviews and ethnography.In this research.Tandem strategy undertaken party candidates can not be separated from the 4 P's are product, price, promotion and place. Campaign with the vision and mission of the product is to use the party. However, if the party's vision and mission are not accepted by the constituents of the candidates make the program - a program that is needed by the community Candidates also use price strategy. Price strategy is needed, especially in terms of campaign funding. Campaign funds needed for the manufacture of billboards, banners and expenses during the campaign fell directly in the constituency. The next strategy is the promotion tandem. Promotion is done is through the promotion installing billboards, banners, brochures. However, the Commission rules restrict any excessive promotion circumvented by candidates to perform teroboson make smart card innovation and establish regular communication with constituents. Tandem strategy undertaken other candidates is to determine the exact place or location. One form of this strategy is to be at the right serial number. Advantageous if the serial number is located on the first serial number. Above the serial number that allows it to be seen by constituents. Performed as a serial number on one of the appropriate strategy for people who look at the condition of candidates in the serial number on the main cadres of the party and the candidate of choice. Tandem strategy is a strategy that is profitable if done with makasimal, but with tandem can not be ensured the election of candidates to be great opportunities, but at least the burden is not heavy and difficult for one candidate. By doing tandem, the candidate can be said to be financial assistance, energy and time, which where not all candidates have the same forces.

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