BERWIN RAHAYU, 040811432 (2013) THE ANALYSIS OF VALUE CHAIN MODEL FOR BETTER QUALITY MANAGEMENT IN CV CIPTA DINAMIKA BERSAMA SURABAYA. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

he growth of business in Surabaya city is very massive. The competition is no longer about how to get the more customers, but it also how to be the best company and how to give more value to the customers compared to the other competitors. One of the method in which a company can use as a parameter to develop its management and to enlarge its capacity is the value chain approach. It is a tool to optimize the chains between the company and its suppliers, and also between the company and its customers. It is not merely method of value added, value chain is a way further and deeper. This research is conducted in a private-owned company in event organizing business named CV CiptaDinamikaBersama which is located in Surabaya. The company has never analysed their management using value chain method and thus the research is expected to help a lot in maximizing the chain between CV CiptaDinamikaBersama with all its suppliers (which are the vendors of events) and also with the customers (clients who wants to held events/parties). The qualitative research and the data collection procedure using observation and field study is done to create the proposed value chain for this company. The research results bring the conclusion that the proposed value chain of the company contains of the maximization of the chain ofMarketing and Sales, Initial Meeting with The Client, Vendor’s Offering, Making The Rundown, Final Meeting with The Client, Technical Meeting With Vendors, Technical Meeting with The Crews, Execution of The Event and Post-event service. It also contains the maximization of supporting activities which are about the firm infrastructure, human resource department, technology, and procurement Keyword: Value Chain

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