Sri, Widati and Santi, Martini (2015) MONITORING AND EVALUATION OF PICTORIAL HEALTH WARNINGSS ON CIGARETTES' ADVERTISEMENTS BASED ON INDONESIA GOVERNMENT REGULATION PP NO. 109/ 2012. In: The 2nd Indonesian Tobacco Control Research Dissemination Conference and Capacity Buildung Program.

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Abstract

Background: The Government Regulation PP No. 109/2012 in Indonesia establishes that tobacco products contain addictive substances thatAddictivc are hannfu! for health. his mentioned that pictorial health warnings (PH\v') should be used on every cigarette package and on any advertisement. In Surabaya, every tobacco company has been implementing this rule on cigarette billboard advertisements since January 2014. The purpose of this study is to explore public opinion about Pl-1\"\I based on PP 109/2012. Methods: ThJS study was a dcscnptivc research using questionnaires and in-depth interviews to collect dam. 111c data was collected to assess the knowledge, attitude, action of the smokers, and respondents' perception nfter \'Jewing the pictorial health warnings on the billboards. There were 500 participants selected by mulusrage random sampling to answer the questionnaires. In-depth Interviews were conducted with 20 participants selected by purposive random sampling in public places uch as public transportnuon, hotels, restaurants and malls. 111is study was conducted over two months in five areas of Surabaya city (center, south, north, west, and cast). Analysis was done by crossmbulation. Results: "Ilic results showed that PH\X' number 1-5 encouraged people to quit smoking if they were smokers and not to start smoking if they were non-smokers. Moreover, people believed the accuracy of the PH\V messages cspcoally for image number 2 ( image 2 is of a skclcton/ghos1 looking over :it the smoker) which is being used on billboards advertising cigarettes in Surabaya, and docs not seem to nlarrn or cause people distrcssFrom in-depth interviews it can be concluded that pictorial health warning number 4, which is a smoker with n bnby, could not warn people about cignreucs' impact. Instead people thought it was funny, more of n joke Conclusions: It could be concluded that PJ-1\\"f numbers 1-5, with the exception of image number 2 and 4,werc effectively used to warn the people of Surabaya both smokers and non smokers about the negative health 1mp:icts of smoking

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