RIZKA KARUNIA INTAN PERMATA, 151410813080 (2017) PENERAPAN BAURAN PROMOSI DBL STORE PADA PT. DETEKSI BASKET LINTAS (DBL) INDONESIA. Tugas Akhir D3 thesis, Universitas Airlangga.
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Abstract
Dapat disimpulkan dari pembahasan diatas bahwa bauran promosi DBL Store memberikan pengaruh positif terhadap promosi yang dilakukan DBL Store. Hal ini terbukti dengan Survei “Penerapan Bauran Promosi DBL Store pada PT. Deteksi Basket Lintas (DBL) Indonesia”. Dalam mengukur penerapan bauran promosi DBL Store, penulis menggunakan 5 variabel bauran promosi menurut (Kotler dan Amstrong (2008: 117) antara lain: Periklanan (Advertising), Promosi Penjualan (Sales Promotion), Hubungan Masyarakat (Public Relation), Penjualan Perseorangan (Personal Selling), dan Pemasaran Langsung (Direct Marketing).
| Item Type: | Thesis (Tugas Akhir D3) | ||||||
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| Additional Information: | KKB KK FV.PM.25/17 Per p | ||||||
| Uncontrolled Keywords: | bauran, promosi | ||||||
| Subjects: | H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
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| Divisions: | 15. Fakultas Vokasi > Departemen Bisnis > D3 Manajemen Pemasaran | ||||||
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| Depositing User: | Mrs Nadia Tsaurah | ||||||
| Date Deposited: | 31 Oct 2017 21:44 | ||||||
| Last Modified: | 31 Oct 2017 21:44 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/65331 | ||||||
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