IMPLEMENTASI STRATEGI PROMOTION MIX SINERGIS MARKETING UNIT BISNIS BBM INDUSTRI & MARINE PT. PERTAMINA DALAM SEKTOR BUSINESS TO BUSINESS

SULTHON KAMALUDDIN, 151410813044 (2017) IMPLEMENTASI STRATEGI PROMOTION MIX SINERGIS MARKETING UNIT BISNIS BBM INDUSTRI & MARINE PT. PERTAMINA DALAM SEKTOR BUSINESS TO BUSINESS. Tugas Akhir D3 thesis, Universitas Airlangga.

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Abstract

Strategi Komunikasi Pemasaran yang diterapkan fungsi Industrial Fuel Marketing PT. Pertamina adalah Sales promotion, Direct marketing, Event and Experience, Personal selling. Strategi komunikasi pemasaransales promotion bermanfaat untuk maintenance hubungan antara fungsi Industrial Fuel Marketing dengan konsumen bisnis nya. Strategi Komunikasi Pemasaran direct marketing merupakan strategi untuk mempromosikan produk IFM melalui media internet maupun telepon, agar efektif dan juga efisien.

Item Type: Thesis (Tugas Akhir D3)
Additional Information: KKB KK FV.PM.67/17 Kam i
Uncontrolled Keywords: strategi, promosi, bisnis industri
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic planning
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: 15. Fakultas Vokasi > Departemen Bisnis > D3 Manajemen Pemasaran
Creators:
CreatorsNIM
SULTHON KAMALUDDIN, 151410813044UNSPECIFIED
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorMaurisia Putri Permatasari, SE., MSc.UNSPECIFIED
Depositing User: Mrs Nadia Tsaurah
Date Deposited: 01 Nov 2017 18:21
Last Modified: 01 Nov 2017 18:31
URI: http://repository.unair.ac.id/id/eprint/65467
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