ALLANDREYANTO, 041614353033 (2018) PEMILIHAN STRATEGI BERSAING SISTEM E-COMMERCE PRODUK ELEKTRONIK PADA PT. SID. Thesis thesis, Universitas Airlangga.

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Abstract

This research is designed for helping e-commerce company for making decision related their mid-term planning for new product expansion either related with existing watch product or other products that might easily distributed by packed well and sends by expedition company. This research helps company’s decision making process by running SWOT analysis for electronic products. This research use an holding company and their e-commerce website named Jamtangan.com as its sample and the method use in this research is SWOT Analysis. From this research, the company might use SO competitive strategy for entering the electronic products e-commerce industry, the SO competitive strategy might emphasizes on opportunities penetration offered from electronic products e-commerce industry by accentuating company’s strength.

Item Type:	Thesis (Thesis)
Additional Information:	KKB KK MM 81/18 All p
Uncontrolled Keywords:	swot analysis, competitive strategy, e-commerce system, electronic products
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions:	04. Fakultas Ekonomi dan Bisnis > Magister Manajemen
Creators:	Creators NIM ALLANDREYANTO, 041614353033 UNSPECIFIED
Contributors:	Contribution Name NIDN / NIDK Thesis advisor Fitri Ismiyanti, Dr. , SE., M.Si UNSPECIFIED
Depositing User:	Unnamed user with email indah.fatma@staf.unair.ac.id
Date Deposited:	12 Dec 2018 13:19
Last Modified:	12 Dec 2018 13:19
URI:	http://repository.unair.ac.id/id/eprint/76638
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