AYUNDA CHAIRUNNISA AMALIA, 121310113036 (2019) THE REPRESENTATION OF UPPER CLASS THAT PORTRAYED THROUGH CONSUMERISM IN BRUNO MARS’S “24K MAGIC” MUSIC VIDEO. Skripsi thesis, Universitas Airlangga.

	Text (ABSTRAK) AYUNDA CHAIRUNNISA AMALIA-121611223021-SKRIPSI - ABSTRAK.pdf Download (108kB)
	Text (FULLTEXT) AYUNDA CHAIRUNNISA AMALIA-121611223021-SKRIPSI - FULLTEXT.pdf Restricted to Registered users only until 25 June 2022. Download (2MB) | Request a copy

Abstract

This study discusses the upper classthat related to consumerism that portrayed in Bruno Mars's "24K Magic" Music video. Upper class is the highest class and has more power than the middle class and lower class. Therefore, many people want to be seen and recognized as the upper class by doing several ways and one of them is displaying consumption.24K Magicmusic video shows Bruno Mars as a main character and behaves as a rich person seen from his clothes, accessories and other properties used in the music video. The writer uses Television Culture by John Fiske to analyze the music video and used the theory of leisure class by Thorstein Veblen to analyze the upper-class issues that have different lifestyle compared to middle and lower class. For the method of the study, the writer use qualitative method to analyze this music video For the data analysis, the writer choose scenes that related to consumerism issues. From the analysis of the writer found that consumerism became a tool to show someone identity.By doing consumerism the social status will rise and cause class differences in each individual.

Actions (login required)

View Item