Dya Syafira Putri (2019) Writing Persuasive Promotional Article To Promote International Programs In Airlangga Global Engagement. Tugas Akhir D3 thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The first is the use of persuasive communication method discovered by the famous literature Aristotle in the 350 BCE, this method has 3 pillars namely Ethos, Logos, Pathos, initially this method was used as a reference for public speaking to attract people's beliefs in his era, but the writer tried to apply it to promotional article writing on a campus scholarly website, by applying these 3 pillars that make the article more interesting because it is structured and is expected to add more interest and can make student get influenced to apply in the program.

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