Farizka Fardyah (2019) Pengaruh Perceived Ease Of Use, Perceived Usefulness Dan Brand Familiarity Terhadap Trust Pada Intention To Donate Pada Instagram Kitabisa.Com. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

In recent years, Indonesia known as one of the countries with rapid technology acceptance. The growing of the internet usage among Indonesians people shows that internet is an important part of Indonesian society, like the example for making online donations. Making online donations is a new thing for Indonesian people, especially through crowdfunding platform like instagram kitabisa.com. Kitabisa.com is one of the largest crowdfunding platforms in Indonesia that actively invites Indonesian people to help others through their social media (instagram) with more than one million donors (#orangbaik). This study aims to determine someone's trust in the intention to donate through instagram kitabisa.com using the variables perceived ease of use, perceived usefulness, brand familiarity and also trust. In this study using a quantitative research approach using questionnaires as a tool in data collection and using SmartPLS 3.0 in terms of data processing with a total of 150 respondents. The results of this study indicate that there is a positive influence between perceived ease of use on perceived usefulness, perceived usefulness of trust, brand familiarity with trust and trust on intention to donate. In this study also shows that perceived ease of use of trust. that has no influence

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