Indah Purwantini Utami (2020) The Problem Of Textual Poaching On Unofficial Merchandise By Exo-L Surabaya: Between Piracy And Creativity. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

This study is conducted to show how the textual poaching activity practiced by member EXO-L Surabaya and the significance of poaching activity. Throughout this study, the writer examines that fans can be both consumer and producer. The samples of this study are four members of EXO-L Surabaya who become unofficial merchandise producers. In this study, the writer analyzes the poaching activity in EXO-L Surabaya by qualitative method of semi-structured interview and observation. Therefore, the writer applies Jenkins’ theory of textual poacher specifically five levels of fans’ activities to analyze the textual poaching activity in EXO-L Surabaya. The writer deeply discusses the activities of EXO-L Surabaya members who produce the unofficial merchandises. This study does not include the whole EXO’s fandom or fan base and another K-pop idol’s fandom in Indonesia and the members of EXO-L Surabaya who do not produce unofficial merchandises. The findings of this study emphasized that members of EXO-L Surabaya can be both consumer and producer at the same time. Moreover, textual poaching activity is part of creative industry. In EXO-L Surabaya, some of members become entrepreneur and gain profit from producing unofficial merchandise.

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