Tanti Handriana and Praptini Yulianti and Shella Kurniawati Romadlon (2019) Antecedents of consumer behavior intention to purchase halal products. Asian Journal of Behavioural Sciences, 1 (2). pp. 1-8. ISSN 2710-5865

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Abstract

One effect of the increasing number of Muslims in the world is an increase in demand for halal products. This study aims to analyze the antecedents of consumer behavioral intention to purchase halal products. Data collection from 206 respondents, namely Muslims who were already mature. Multiple linear regressions used in this study. From the study results, five of the six hypotheses tested were stated to be supported, namely product quality, personal societal perception, religious belief, halal awareness and halal certification had a significant influence on consumer intentions to buy halal products. Meanwhile, brand perception does not affect consumers' intention to buy halal products. The results of this study also indicate that halal awareness is the main determining variable in influencing consumers’ intention to buy halal products.

Item Type:	Article
Uncontrolled Keywords:	product quality, personal societal perception, religious belief, halal, purchase intention
Subjects:	H Social Sciences H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions:	04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:	Creators NIM Tanti Handriana NIDN0018056905 Praptini Yulianti NIDN0019075806 Shella Kurniawati Romadlon NIM041311233261
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	16 Dec 2020 00:03
Last Modified:	16 Dec 2020 00:03
URI:	http://repository.unair.ac.id/id/eprint/101496
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