The role of religiosity and social influence on perceived business ethics and its impact on the purchase of creative industrial products Repository

The role of religiosity and social influence on perceived business ethics and its impact on the purchase of creative industrial products

Sri Hartini and Gancar Candra Premananto and Muhammad Ihwanudin and Jovi Sulistiawan and Sukaris (2020) The role of religiosity and social influence on perceived business ethics and its impact on the purchase of creative industrial products. ESPACIOS, 41 (19). pp. 370-379. ISSN 0798-1015

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Official URL: https://www.revistaespacios.com/a20v41n19/20411927...

Abstract

The research design used is hypothetical quantitative. This study used 115 individual consumers of the creative industry’s products, such as entertainment, fashion, and food products. The sampling method used purposive sampling. The data analysis technique used is SEM-PLS. The results showed that the religious influences on perceived business ethics but it doesn’t influence consumer purchase decisions. Social influence impacts on the perceived business ethics, and affects the product purchase. The perceived business ethics influence the purchasing decisions of ethics products.

Item Type:

Article

Uncontrolled Keywords:

Business ethics, religious, social influence, purchase creative industry

Subjects:

H Social Sciences
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001-6182 Business

Divisions:

04. Fakultas Ekonomi dan Bisnis > Manajemen

Creators: