Customer Satisfaction Between Perceptions of Environment Destination Brand and Behavioural Intention

Ririn Tri Ratnasari, - and Sri Gunawan, - and Dina Fitrisia Septiarini, NIDN. 0719097702 and Sylva Alif Rusmita, - and Kusuma Chandra Kirana, Dr., S.Pd., MM. (2020) Customer Satisfaction Between Perceptions of Environment Destination Brand and Behavioural Intention. International Journal of Innovation, Creativity and Change, 10 (12). pp. 472-487. ISSN 2201-1323, eISSN: 2201-1315

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This study was to determine the intention of foreign and domestic tourists, as to making another tourist visit to the island of Lombok after the earthquake there. It was also to find out whether tourists’ intention to visit Lombok again is influenced by its brand as an environmental destination; directly or indirectly. This is important to drawing up a policy model for efforts to increase tourist numbers, in the face of international Halal tourism after the earthquake in Lombok. A quantitative exploratory approach was used, with a questionnaire find out the perceptions of respondents. The criteria of respondents are Muslim foreign and domestic / Indonesian tourists who have visited Lombok in the last 3 years. The research was carried out with a closed-ended question structure for 400 new respondents. Muslim domestic tourists who had visited Lombok in the last three years were sought. Non-probability sampling was used. The researchers could not list all members of the population. Path Analysis was then used. The environmental destination brand of Lombok island directly influences customer satisfaction and behavioural intention. Customer satisfaction also directly influences behaviour, secondarily to the destination and brand of Lombok island.

Item Type: Article
Uncontrolled Keywords: Customer Satisfaction, Environment destination brand, and Behavioural Intention.
Subjects: H Social Sciences
H Social Sciences > HJ Public Finance
H Social Sciences > HJ Public Finance > HJ9-9940 Public finance > HJ6603-7390 Customs administration
Divisions: 04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah
Ririn Tri Ratnasari, -NIDN0026117504
Sri Gunawan, -NIDN0022126203
Dina Fitrisia Septiarini, NIDN.
Sylva Alif Rusmita, -UNSPECIFIED
Kusuma Chandra Kirana, Dr., S.Pd., MM.UNSPECIFIED
Depositing User: Tn Sugeng Riyanto
Date Deposited: 12 Apr 2022 03:41
Last Modified: 12 Apr 2022 03:41
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