Bunga Permata Samodra, - and Ririn Tri Ratnasari, - (2020) Pengaruh Sikap Pada Iklan Kosmetik Halal Wardah Terhadap Niat Berperilaku. Jurnal Ekonomi Syariah Teori dan Terapan, 7 (8). pp. 1566-1571. ISSN 2407-1935, eISSN : 2502-1508

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Abstract

Attitude is suggested to have a link to behavioral intention. This study examines the said information, using Wardah advertisement as a research object. Cosmetics and beauty products have been viewed as something essentials nowadays, brought about by the ease of a someone’s image shared on social media. Moreover, an advertisement from halal beauty products like Wardah which upholds Islamic values will generate positive attitude among Muslims. This attitude would affect customer’s behavioral intention. Using quantitative method and questionnaires which were distributed to Muslim female college students, it can be concluded that a person’s attitude towards Wardah advertisement relates to their behavioral intentions toward mentioned product.

Item Type:	Article
Uncontrolled Keywords:	Attitude, Behavioral Intention, Halal Cosmetics and Beauty Products, Islamic Advertising
Subjects:	H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions:	04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah
Creators:	Creators NIM Bunga Permata Samodra, - NIM041411431126 Ririn Tri Ratnasari, - NIDN0026117504
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	22 Feb 2022 01:33
Last Modified:	22 Feb 2022 01:33
URI:	http://repository.unair.ac.id/id/eprint/113689
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