Pengaruh Kualitas, Risiko, Harga, Kepercayaan, dan Familiarity Terhadap Niat Beli Makanan Organik pada Generasi Y di Surabaya Repository

Pengaruh Kualitas, Risiko, Harga, Kepercayaan, dan Familiarity Terhadap Niat Beli Makanan Organik pada Generasi Y di Surabaya

Masmira Kurniawati, - and NI LUH TANTRI ADHIASTUTI, NIM.: 040912038 (2017) Pengaruh Kualitas, Risiko, Harga, Kepercayaan, dan Familiarity Terhadap Niat Beli Makanan Organik pada Generasi Y di Surabaya. In: Poseding: Seminar Nasional Forum Manajemen Indonesia ke-9 (2017), 8-10 November 2017, Semarang & Karimunjawah.

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Official URL: https://fmi.or.id/

Abstract

The purpose of this study is to analyze and explain the effect of quality, risk, price, trust, and familiarity on the intention of buying organic food in Y generation in Surabaya. This research uses Multiple Linear regression analysis technique to analyze data. The population in this research is Y generation community in Surabaya. The sample size is 100 people. The findings of this study show: 1) Quality has significant to the intention of buying organic food in Y generation in Surabaya. 2) The risk does not have significant effect on the intention of buying organic food in Y generation in Surabaya. 3) Price has significant to the intention to buy organic food in Y generation in Surabaya. 4) Trust has no significant effect on the intention of buying organic food in Y generation in Surabaya. 5) Familiarity has significant to the intention of buying organic food in Y generation in Surabaya.

Item Type:

Conference or Workshop Item (Paper)

Uncontrolled Keywords:

Quality, Risk, Price, Trust, Familiarity, Purchase Intention.

Subjects:

H Social Sciences
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products

Divisions:

04. Fakultas Ekonomi dan Bisnis > Manajemen

Creators: