Mochammad Isa Anshori and Anis Eliana and Falih Suaedi (2022) Creative Behavior Mediates Learning Orientation, Knowledge Sharing, Motivation on Insurance (Study on 15 Big Insurance Companies in Indonesia). Journal Research of Social Science, Economics, and Management, 1 (10). pp. 1635-1648. ISSN 2807 - 6311

	Text (ARTIKEL) 14. Creative Behaviour Mediates.pdf Download (404kB)
	Text (SIMILARITY) 14. Turnitin Creative Behavior Mediates.pdf Download (3MB)
	Text (VALIDASI) 14. Validasi Creative Behavior Mediates Learning Orientation, Knowledge Sharing, Motivation on Insurance.pdf Download (473kB)

Abstract

The purpose of this research is to test and analyze the factors that affect the performance of insurance agents in this case insurance agents who are members of the Indonesian Life Insurance Association (AAJI) which are included in the 15 (fifteen) major insurance companies in Indonesia. This type of research is fundamental research or basic research, aiming to participate in the development of science. The method used is quantitative method with a total sample of 220 insurance agents. The analytical technique used in this research is SEM AMOS. The results showed that learning orientation had a significant effect on creative behavior, learning orientation had a significant effect on insurance agent performance, knowledge sharing had a significant effect on creative behavior, knowledge sharing had a significant effect on insurance agent performance, motivation had a significant effect on creative behavior, motivation had a significant effect on performance insurance agents, and creative behavior has a significant effect on the performance of insurance agents

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