HEDI ROKHMALIA (2004) A SHORT STUDY OF THE MEANING OF SOME ENGLISH BRAND NAMES OF SOAP AND SHAMPOO PRODUCTS (A SEMANTIC APPROACH). Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
The study is aimed at observasing how the English brand names of soap and shampoo products are characterized in terms of its denotation and connotation. The approach used in observing the language of soap and shampoo English brand names is semantic approach i.e the study of denotative and connotative meanings by Lawrence Perrine who postulated that denotation is the basic part of word's meaning; that is, the dictonary meaning or meanings of the word; meanwhile, the connotation is the overtones of word's meaning. In addition, the teory of connotation that a word has over and above its denotation which is rather subjective and not shared in analyzing the English brand names of soap and shampoo products.
| Item Type: | Thesis (Skripsi) | ||||||
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| Uncontrolled Keywords: | MEANING, BRAND NAMES | ||||||
| Subjects: | P Language and Literature P Language and Literature > PR English literature |
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| Divisions: | 12. Fakultas Ilmu Budaya > Sastra Inggris | ||||||
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| Depositing User: | Mrs Nadia Tsaurah | ||||||
| Last Modified: | 17 Jan 2024 07:58 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/129460 | ||||||
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