CERTAIN KINDS OF STYLE USED IN PRESS ADVERTISING (A SEMANTIC APPROACH) Repository

CERTAIN KINDS OF STYLE USED IN PRESS ADVERTISING (A SEMANTIC APPROACH)

IKA SETYANINGROEM (2024) CERTAIN KINDS OF STYLE USED IN PRESS ADVERTISING (A SEMANTIC APPROACH). Skripsi thesis, UNIVERSITAS AIRLANGGA.

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	Text (DAFTAR ISI) 2_ DAFTAR ISI.pdf Download (515kB)
	Text (ABSTRAK) 3_ ABSTRAK.pdf Download (503kB)
	Text (BAB I) 4_ BAB I PENDAHULUAN.pdf Download (657kB)
	Text (BAB II) 5_ BAB II TINJAUAN PUSTAKA.pdf Download (980kB)
	Text (BAB III) 6_ BAB III METODOLOGI PENELITIAN.pdf Download (537kB)
	Text (BAB IV) 7_ BAB IV DATA PRESENTASI DAN ANALISA.pdf Download (940kB)
	Text (BAB V) 8_ BAB V KESIMPULAN.pdf Download (500kB)
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Official URL: http://www.lib.unair.ac.id

Abstract

The approach used in observinl the lan1ua1e style is semantic approach, i.e. the study of style by Leech. Leech classified discourse style into : formal colloquial, casual - ceremonial, personal - impersonal, and simple complex, direct and indirect address. However, not all of the styles are analyzed in this thesis for certain important reasons: (1) Certain styles are more suitable for other kinds of advertisement; (2) the style simply is not used in the magazines selected. Moreover, the study is limited to the commodity advertising, since this is the product which has direct relevance for the audience. The data were taken from two magazines which have different types of audience: Femina, a magazine for older female audience and Gadis, a magazine for the female youth. In collecting the data, a stratified random sampling technique was used. the commodity advertising that has been obtained are olasified according to five subjects: clothes, cosmetics and women's needs, foods and drinks, cars and ladies accessories.

Item Type:

Thesis (Skripsi)

Uncontrolled Keywords:

CERTAIN KINDS, STYLE, ADVERTISING

Subjects:

P Language and Literature
P Language and Literature > PR English literature

Divisions:

12. Fakultas Ilmu Budaya > Sastra Inggris

Creators:

Creators	NIM
IKA SETYANINGROEM	NIM.078912283

Contributors:

Contribution	Name	NIDN / NIDK
Contributor	ROCHAYAH	-

Depositing User:

Mrs Nadia Tsaurah

Date Deposited:

19 Jan 2024 07:17

Last Modified:

19 Jan 2024 07:17

URI:

http://repository.unair.ac.id/id/eprint/129542

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