Intan Tya Zulfaturohmi (2024) The Methods And Style Adopted In Translating Brochures Of Pt. Molca Teknologi Nusantara. Tugas Akhir D3 thesis, Universitas Airlangga.

Text 152111813026_intan tya.pdf Download (8MB)

Abstract

Translation is a crucial tool in bridging a language barrier problem. To put the work of translation in advertisements, the used methods and style are important to control the flow of translation. In this case study, the determining factors are chosen according to the nature of Business-to-Business advertising and the target audience of the brochures. The translation methods were used according to Newmark’s theory, while translation style followed in accordance to Torresi’s theory upon Business-to-Business translation. This work is carried under the supervision of the writer’s internship supervisor. There are three translation methods found in the translation of PT. Molca Teknologi Nusantara brochures. Literal translation is the most used method among the others, followed by communicative translation and the least used translation method, faithful translation. In terms of the style, informative style is dominating the information-to-persuasion ratio which made it as the final used style in the brochures. This suggests that the company prioritizes conveying accurate and detailed information about their products and services to the target audience. This case study was done by using qualitative research through the help of observation, used theories, and the feedback from the supervisor to meet the company needs. On top of that, this case study contributes to the existing literature on translation methods and styles in B2B advertising by providing insights into the specific methods and styles used by PT. Molca Teknologi Nusantara promotional brochures. Lastly, this study also highlights the importance of considering the target audience and the nature of the advertising in selecting the appropriate translation methods and style.

Actions (login required)

View Item