Aditya Nugroho (2015) A Construction Of Masculinity In Slickboy Deluxe Pomade Advertisements: A Semiotic Analysis. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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1. HALAMAN JUDUL .pdf Download (209kB) |
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2. DAFTAR ISI .pdf Download (131kB) |
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3. ABSTRAK .pdf Download (106kB) |
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4. BAB I PENDAHULUAN .pdf Download (167kB) |
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5. BAB II TINJAUAN PUSTAKA .pdf Download (204kB) |
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6. BAB III METODE PENELITIAN .pdf Download (118kB) |
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7. BAB IV PEMBAHASAN .pdf Restricted to Registered users only until 24 May 2023. Download (450kB) | Request a copy |
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8. BAB V KESIMPULAN .pdf Restricted to Registered users only until 24 May 2023. Download (110kB) | Request a copy |
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9. DAFTAR PUSTAKA .pdf Download (135kB) |
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10. LAMPIRAN .pdf Restricted to Registered users only until 24 May 2023. Download (271kB) | Request a copy |
Abstract
Nowadays, the idea of masculinity in men’s grooming product advertisement shows that men should pay attention to their physical appearance. This leads to the assumption that the stereotype of a man who is innately strong, powerful, rational and competitive has shifted to the one which is more in tune with feminine with their nurturance and narcissism. However, there are some advertisements in Indonesia, which shows the intersection between the New Man and the New Lad concept. Slickboy Deluxe is one of men’s grooming products which advertisement shows the intesection between two ideas of masculinity. The aim of this study is to know the construction of masculinity in Slickboy Deluxe pomade advertisements. This study used qualitative research with semiotics approach proposed by Roland Bathes as well as masculinity theory. This study finds that as a result of interaction between two concepts of masculinity; the advertisements represent the more dominant construction of New Lad that embraces traditional masculinity stereotypes though Slickboy Deluxe advertisements stereotyped represent the idea of New Man. In short, the stereotypes of traditional masculinity still exist even in men’s grooming advertisements
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 FS BE. 08/15 Nug c | ||||||
| Uncontrolled Keywords: | ADVERTISING; MASCULINITY | ||||||
| Subjects: | H Social Sciences > HF Commerce > HF5801-6182 Advertising | ||||||
| Divisions: | 12. Fakultas Ilmu Budaya > Sastra Inggris | ||||||
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| Depositing User: | Tn Yusuf Jailani | ||||||
| Date Deposited: | 24 Feb 2015 12:00 | ||||||
| Last Modified: | 24 May 2020 09:08 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/14631 | ||||||
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