Fadil Magistra Pratama (2015) Kredibilitas Informasi Pada Situs Online Review: Pengaruh Valensi Informasi, Identitas Sumber, Kualitas Argumen Pada Kepercayaan Dan Niat Pembelian. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Official URL: http://lib.unair.ac.id
Abstract
Pencarian melalui situs-situs online review menjadi alternatif tersendiri bagi konsumen untuk mendapatkan informasi suatu barang atau jasa. Informasi inilah yang nantinya akan dijadikan referensi oleh konsumen dalam mengambil berbagai macam keputusan.
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 B. 16/15 Pra k | ||||||
| Uncontrolled Keywords: | CREDIBILITY OF INFORMATION; VALENCE; SOURCE IDENTITY | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD62.2-62.8 Management of special enterprises | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | Indah Fatma | ||||||
| Date Deposited: | 16 Feb 2015 12:00 | ||||||
| Last Modified: | 10 May 2020 22:02 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/3390 | ||||||
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