NURUL AIN (2015) Pengaruh Citra Merek Terhadap Niat Beli Ulang Melalui Sikap Konsumen Pada Produk Busana Muslim Zoya Di Surabaya. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap niat beli ulang melalui sikap konsumen pada produk busana muslim Zoya di Surabaya. Pengambilan data primer dalam penelitian ini menggunakan kuesioner dengan sampel penelitian 30 k
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 FEB. EI. 43/15 Ain p | ||||||
| Uncontrolled Keywords: | Band image; consumer behavior | ||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah | ||||||
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| Depositing User: | Unnamed user with email indah.fatma@staf.unair.ac.id | ||||||
| Date Deposited: | 16 Mar 2015 12:00 | ||||||
| Last Modified: | 26 Feb 2020 05:12 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/3485 | ||||||
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