SUYATNO, 099812952 M (2000) PERANAN TOTAL QUALITY MANAGEMENT DALAM STRATEGI KEUNGGULAN BERSAING PERUSAHAAN Studi Kasus Pada Perusahaan Kayu GM Group Di Kalimantan Selatan. Thesis thesis, Universitas Airlangga.

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Abstract

Tile purwse 01 thiS research IS to obtam mbmallon 1 The shape 3I1{j process cornoetibve advanlaoe has boon devekloed. 2. The share of the concern of TOM system In aspects focused J TOM ImpiemenlallOl1 In aspects condltros fulfil, Ieade!shtp role, and the steps of it. 4, Procmssed enlerpn5e performance after TOM .mpIementaboo toge\tIef wr1h competitJYe advantage strategy postbooed by lTIMagemenl GM Group III nine yea"S ago, Since 1991 to 1999. This researdl uses qualJta\IYe approach WIIt1 case s100y design of Yin Model Case study was conducled In GM group enterprise !Il South Kalimantan Snow{lall samphng IIlchnq.Je use 10 seIec1 of key rnbrmaots Collecting data use In4ep\ interview, observallon. documenl study, and pilotogr~h techn'ql.leS, Oala anatyslS ltlrough two stepS; first, seIec1 daIa, se1 data, cnj data venficabon S&COnd, matching tenns, giving implication policy, and concIuslons To fulfil validity critena of data i.e credibility leWII, !l<r'lSleIability level. deperdabilily ~. and confinn-ability level use data 'le!ification techniques: triangutaton source and method, lengthen rn case study research·fieId, coIeague:s dosc"ssoon. aro reI9rences-check completely Findings from thIS resea!d'l show !hal: 1 FOI'Ita"d Y6'bcaI inlegfiillln and horizcIlIaI .,. ...,. """", !>tJaI9;jies Ilad posrtO'I9d based SWOT anaysis with weighted·v~es melhOO as same as GE· McKinsey Nine Cells Model. Grow and Build Q" Hold a'Id maintain ~ CIlIlle nghI posrbcrl II GIll group business unit strategy. Based on these strategies, GM Group has de'.eIoped entef1lriSe corropebbve a:ivanIa!Ie ood completed with cost-n!duction shategy tllat directed 10 oos1-1e<dership strategy The enterprise competitive advantage COOSISts three eornplf'lel1ts, Le. eIIicieocy, Quality. and aJStomer responsiYeoes:s. 2 TOM colCElPl system GM Group's uses two philosophies, j,e. continuous improvemenl, and empoJ'8EI "I\O\iemEIi~ and ernpcMef'IlleIIl fulfil faciities as needed ~ conform order .specificatioo thai each enlerpilse customer placed, 3 GM group's Management had de.eIop;loj ccn:epI IllJ)iemeI'taIJ:)n of TCW SyslEom WdtI h.W-efbI fultil coldlbalS as needed, cordu::tod Ieade!snip--roI thai motivale conllflUOUS Improyerrent In opeI'allOnaI process \0 increase value-added, and uses nineteen stepS as sa"1e as Goetsch and DavIs TOM model. 4 Implementation or TOM system together WIth coolJAlbbl'e adva1tage has II'ICI JSOO GM group's performance. Enlefp!ise peob,lICJ\aCe of GM ~ has been IncreasIfI!I, enlefprise productivity 12,41%, manufacturing cycle efflClElOCY 11%, ellioollCY 4,48%, quality 69,33%, and cusIcrnef I9S{XIIISiven8s 3,99%, IrnpIementalJoo compelrtJve advantage strategy together with TOM had been resullmg poorbve synergy 10 II1C!e3SE! enterpi'"i5P. performance Key WOf"dI Enterr;nse compeiiliv<J! adIIBfllage strllfegy, Cootm(,()lJ$~. Ef1!iJIO'1ee.m.-o/YM".oenf ir.d~, E/lteqrise ~MIy, M&'Iuflld~ cycle effi::IenCy

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