Mawar Fitriyah (2020) Peran Mediasi Corporate Social Responsibility Dan Organization Reputation Pada Pengaruh Competitive Pressure Terhadap Business Performance Umkm Di Jawa Timur. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Penelitian ini bertujuan untuk memperoleh bukti empiris tentang peran mediasi CSR dan organization reputation pada pengaruh competitive pressure terhadap business performance UMKM di Jawa Timur. Penelitian ini menggunakan pendekatan kuantitantif eksplanatori. Data pada penelitian terkumpul melalui kuesioner secara online dan offline dengan metode random sampling kepada UMKM di Jawa Timur. Sampel sebanyak 254 UMKM telah berhasil dikumpulkan. Pengujian hipotesis menggunakan Structural Equation Modelling - Partial Least Square (SEM-PLS) dengan bantuan software Warp-PLS 6.0. Hasil penelitian ini menunjukkan bahwa pada direct effect competitive pressure berpengaruh positif dan signifikan terhadap business performance UMKM di Jawa Timur. Selain itu hasil penelitian ini juga menunjukkan bahwa pada indirect effect, CSR memediasi penuh pengaruh competitive pressure terhadap business performance UMKM di Jawa Timur. Organization reputation memediasi sebagian pada pengaruh CSR terhadap business performance UMKM di Jawa Timur. Secara keseluruhan, CSR dan organization reputation memediasi penuh pada pengaruh competitive pressure terhadap business performance UMKM di Jawa Timur.
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 A.84/20 fit p | ||||||
| Uncontrolled Keywords: | UMKM, competitive pressure, corporate social responsibility, organization reputation, business performance\ | ||||||
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Akuntansi | ||||||
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| Depositing User: | Dwi Marina | ||||||
| Date Deposited: | 18 Aug 2020 04:33 | ||||||
| Last Modified: | 18 Aug 2020 04:33 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/97492 | ||||||
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